This phrase is the most popular transition to the news program or to commercials. Yet it is usually an almost desperate plea from presenters and speakers.
Experience shows, that many seldom succeed in keeping the listener and viewer connected to themselves and to the current program, through their personal charisma, their vocal quality and way of speaking.
Daily life in radio and television studios have been fundamentally changed. The separation between the editor and speaker / moderator is often removed. This has resulted in a new profession: the presenting editors. Rarely, however, is the talent of individuals equal in both areas. Someone who writes well, is not automatically a convincing presenter.
All the more it is important for you, in addition to the editorial skills, to develop your voice, your way of speaking and your on-air personality.