It is part of your job...
... to express yourself clearly and unequivocally,
... to convince business partners and clients through speech or presentation
... to make a supremely good impact in front of a camera and microphone.
No problem – my message is perfect ...
... that is what you say.
Alright, but is having a good message sufficient to really reach and convince your business partner, your client, your audience in face-to-face communication?
No! What you say is important, the way you say it is just as important!
Only if the words you say are congruent with the vocal and visual signals you send with them, can you be sure that your message gets across.